
Pokémon Go: A Data-Driven Strategy to Build a Fast-Track AI-Powered Google Maps Rival
Pokémon Go: A Data-Driven Revolution in Augmented Reality and Mapping Niantic, the company behind the massively popular Pokémon Go app, launched the augmented reality (AR) sensation in July 2016. By 2019, the game had reached over a billion devices, captivating players worldwide. For those unfamiliar, Pokémon Go encourages players to explore real-world locations to catch…