The Australian government is proposing substantial fines for social media platforms that fail to comply with a new ban on children under 16 using their services. Communications Minister Michelle Rowland introduced amendments to the Online Safety Act in parliament, describing it as “world-leading social media reform.”
The legislation sets 16 as the minimum age for social media use, aiming to protect young people and reassure parents of the government’s commitment to their safety. Platforms like TikTok, X, Instagram, and Snapchat are expected to be affected, though an official list of banned services hasn’t been disclosed. Companies that do not take “reasonable steps to prevent age-restricted users from accessing their platforms” could face penalties of up to 50 million Australian dollars ($32.5 million). If passed, the bipartisan-supported legislation would take effect in one year.
The responsibility for enforcing the ban would rest on social media companies, not parents or children. “This is about creating a safer, healthier online environment for young Australians,” Rowland said. The reforms follow tragic cases of youth suicides linked to online bullying and parental concerns about the pressure children face to be active online.
While many parents and advocates praise the bill as a necessary step to hold tech companies accountable, critics argue it may limit teens’ access to vital support networks and create risks for those who bypass the ban. Both sides agree on the importance of addressing the dangers of excessive online activity and ensuring safer digital spaces.
To aid enforcement, the Australian government has partnered with the UK-based Age Check Certification Scheme to trial age verification technology. It also proposes a “digital duty of care” to require platforms to safeguard users and prevent online harm, similar to measures implemented in other countries that empower users to report violations and allow authorities to act.
